Traditional Jurerê

Traditional Jurerê it is a warm invitation to tranquility, where history intertwines with the authenticity of local culture. It is the favorite refuge for longtime residents of Florianópolis and families looking for a place to rest and reconnect with nature. Its sun-kissed sands hold memories of times gone by, when fishing and agriculture supported a vibrant community.

The original name, Praia da Ponta Grossa, refers to its importance as a military defense point for the Island of Santa Catarina, witnessed by the imposing Fortaleza de São José da Ponta Grossa. Amid this landscape marked by history, the first summer residences appeared, paving the way for the development of the resort.

Today, Jurerê Tradicional is an invitation to serenity, where the houses extend to the beach sand, creating a familiar and welcoming environment. During the day, activities include walking, running and water sports, while at night, bars and restaurants invite residents and visitors to enjoy moments of relaxation and friendship.

For anyone visiting the region, the difference between Jurerê and Jurerê Internacional is clear: while Jurerê Tradicional offers a peaceful and familiar environment, Jurerê Internacional is known for its excitement and entertainment options.